Our journey to a greener kitchen
We love creating good food in a kitchen
that leaves our planet a little bit better for our children.
Hi - I am Cindy and I founded EdiBee in 2021. We are still a super new company, which is great as this allows us to adapt quickly to a changing environment.
Having worked for over 20 years in the food industry, I was keen to start working more directly with kids and adults to make family kitchens a better place.
My personal expertise area is around sensory science (aka taste research & consumer preferences). Our liking towards food is a journey, with lots of learning phases as we grow older. Teaching kids (and adults) about food will be a great benefit for them throughout their lives.
At EdiBee, we place a lot of focus on the appearance of our products. Food that looks better, tastes better. Our aim is to create the best family meal times, we hope that our content and products help you to achieve this.
As the environment has been important to me for as long as I can remember, you will find that EdiBee's products are designed with eco conscious families in mind, from sturdy lunch boxes, to reusable straws, and handy bowl covers to pretty washable sandwich bags.
As a food scientist, all our products undergo of course thorough food contact & safety tests!
My life before EdiBee
Prior to EdiBee, I co-led a leading international Food Research organisation (Leatherhead Food Research) at the same time, I was the Operational Regulatory Director for sister company TSG Europe. Before that, I worked in the food and ingredients industry for companies such as Mars and Danisco, focussing on taste & flavour. I completed the Executive Development Program at Wharton School of the University of Pennsylvania and have a bachelor degree in Food & Business. I have been lucky enough to present our work at many large international conferences and publications.
Follow us on social media or this website to learn more on creating the best meal times for your families.
We love to work with like minded individuals and always seek for feedback and support to improve our business. To help us, we also recruit kickstarters to work with us. This has shown to be a great way for us to grow our brand, and for young individuals to test out their key strenghts in a safe small business enviroment.
If you read any of our blogs, you will have seen Sade's name. She
researched and has written many of our blogs. Do have a read if you haven't done so yet!
And, more behind the scenes, EdiBee would not have been possible without a fantastic team of Individuals.
People with different skills and ideas, but all, life-loving passionate individuals who understand the need for better food & nutrition for all.
Our background ranges from startups to investment banks, from creatives, socials and techies to loving parents. And we all share one passion together; making the world (and in particular our kitchens!) a better place through food
We would love to hear from you
We are located in Kenley, UK.
Our products are available nationwide in the U.K. For enquiries outside U.K., please contact us first.
If you are interested to stock our products, please contact us.
You can get in touch with us via IG, Facebook messenger, email or WhatsApp. You can find the links to our social sites below.